Email marketing involves sending automated emails that are personalized for each customer as part of digital marketing strategy. Anything from weekly alerts from a brand that a customer decides to subscribe to one time customer survey forms or promo alerts once in a while as email marketing. Personalization occurs in both the way that the email is sent as in the timing and frequency of the email, and also in terms of what content is in the email. This is possible by the intelligent use of individual user data. Many technologies together help drive this type of marketing strategy.
Although it may not appear that powerful, email marketing remains one of the most useful forms of digital marketing that exist. This is because of the high rate of receiving and opening emails from both customers and businesses. Blinkbee is one of the best digital marketing agencies that has expertise in providing the best email marketing service, and thus can help you manage any number of marketing campaigns and get you the number of leads you need to generate a profit. Email marketing is beneficial in multiple numbers of different ways, as you will find out below.
Small businesses have limited financial and technical resources to handle the complex demands of the market. For them, even a small increase in the number of customers can mean a lot in terms of improvement and growth. This is where email marketing comes in. it is almost an infallible strategy if you follow certain necessary tips. If you are consistent in your approach, you will get a steady stream of new customers who are actually interested in your business. You have a chance of getting high ROI(Return of investment) with low initial costs with this approach.
44 percent of users check their email regularly, compared to 4% of users who accept seeing ads in social media. You have a chance of getting a bad impression if you are using other types of strategies, but there is no such thing like that in email marketing. However, if you contact a good email marketing agency, you will have better control of your marketing strategies and be able to target your audience more effectively.
With data driven email marketing you can accomplish the following things
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