Our digital marketing services for the financial industry
Following are some of the services we provide as digital marketing for financial industry. They involve different skill sets and may seem different, but they work together to bring results for the banking and financial sector.
Making your web design attractive and easy to understand
- The first thing that people see when they visit a banking site is its website design. For the financial service to gather new customers, this should be attractive and easy to understand. We have in-house UX and UI designers that we assign to every project so they will update your website to fit customer expectations. Apart from that, digital marketing in banking sector will also integrate new technologies into the website, make it fast and keep it secure as this is important for ranking highly on the search engine results page.
Working on website SEO
- SEO stands for search engine optimization, and it involves incorporating the right keywords in the website and promoting those keywords on it. It also involves setting up backlinks to the finance website. This is picked up by the search engine algorithms and the website will rank high on its search engine results page(SERP), which will lead more people into the website. This is likely to get you more customers. As we work on the website design before the SEO process, you are likely to retain the new customers that visit you in this method. General awareness about your service will also increase.
Content marketing
- Content marketing is the final thing we are going to do on your website so that you reach more people. It involves generating relevant new content and regularly updating it on the website. This will help in the indexing of your website by various search engines. Our content team will also come up with unique and engaging content that will be put into your website with enough considerations being given on the side of the user interface. Such content is also optimized for easy viewing on mobile devices.
Utilising PPC advertising
- PPC advertising is another tactic we are good at within digital marketing for banking. This involves strategically advertising your products or services on sites that let you do so. You will have to pay per click for the service, meaning each time a customer clicks on your ad, you pay a price. You don’t pay anything for when the ad is just shown to the customer and they don’t click on it. PPC is part of Local SEO and works well when targeted within your local community. When done right, it can be incredibly beneficial because 72% of customers who are within the vicinity of your financial institute have said that they will visit it if they see such ads.
Personalization
- This is the age of data personalization, and our digital marketing team knows this very well. We will help you fetch custom user data with which you will be able to draft better offers for them. This kind of strategy will make you popular within your customer base and boost your profit margins indirectly. We can also help you integrate with software that will help you come up with user-specific recommendations and offers and help automate it.
