Digital marketing for financial services

Acquire more traffic and leads with highly powerful digital marketing strategies for the financial sector.
Time to create awareness, traffic and get qualified leads with more focus on ROI.

Top Notch Digital Marketing Services Offered To Financial Industry

Get an assortment of online marketing services such as conversion rate optimization, online management, landing page creation, target audience, content strategy and social media marketing. for financial sectors.

  • The financial sector has gone online for several decades now and people heavily rely on online transactions these days, so it is hard for financial entities to retain their customers these days. Only those with enough resources are able to harbour regular customers. The software infrastructure in financial services must also be very secure since it is the financial sector. As for the competition, even tech companies are entering the banking sector now which is increasing the pressure. Due to all the reasons mentioned, digital marketing is necessary for the banking sector and other similar services.
  • Digital marketing for financial services also has benefits that span outside just getting more customers. This marketing process requires your website and software to be in the most optimal form possible and therefore helps you with the technical side of maintaining the financial services. 77% of people these days use mobile payments, and you are likely to lose customers if you don’t provide proper mobile support for your customers. Fortunately, digital marketing also works in that area. Hopefully, through this article, you will be able to understand the various facets of digital marketing and how each can help you grow the financial sector in a sustainable manner.

Our digital marketing services for the financial industry

Following are some of the services we provide as digital marketing for financial industry. They involve different skill sets and may seem different, but they work together to bring results for the banking and financial sector.

  • Making your web design attractive and easy to understand

    Making your web design attractive and easy to understand

  • The first thing that people see when they visit a banking site is its website design. For the financial service to gather new customers, this should be attractive and easy to understand. We have in-house UX and UI designers that we assign to every project so they will update your website to fit customer expectations. Apart from that, digital marketing in banking sector will also integrate new technologies into the website, make it fast and keep it secure as this is important for ranking highly on the search engine results page.
  • Working on website SEO

    Working on website SEO

  • SEO stands for search engine optimization, and it involves incorporating the right keywords in the website and promoting those keywords on it. It also involves setting up backlinks to the finance website. This is picked up by the search engine algorithms and the website will rank high on its search engine results page(SERP), which will lead more people into the website. This is likely to get you more customers. As we work on the website design before the SEO process, you are likely to retain the new customers that visit you in this method. General awareness about your service will also increase.
  • Content marketing

    Content marketing

  • Content marketing is the final thing we are going to do on your website so that you reach more people. It involves generating relevant new content and regularly updating it on the website. This will help in the indexing of your website by various search engines. Our content team will also come up with unique and engaging content that will be put into your website with enough considerations being given on the side of the user interface. Such content is also optimized for easy viewing on mobile devices.
  • Utilising PPC advertising

    Utilising PPC advertising

  • PPC advertising is another tactic we are good at within digital marketing for banking. This involves strategically advertising your products or services on sites that let you do so. You will have to pay per click for the service, meaning each time a customer clicks on your ad, you pay a price. You don’t pay anything for when the ad is just shown to the customer and they don’t click on it. PPC is part of Local SEO and works well when targeted within your local community. When done right, it can be incredibly beneficial because 72% of customers who are within the vicinity of your financial institute have said that they will visit it if they see such ads.
  • Personalization

    Personalization

  • This is the age of data personalization, and our digital marketing team knows this very well. We will help you fetch custom user data with which you will be able to draft better offers for them. This kind of strategy will make you popular within your customer base and boost your profit margins indirectly. We can also help you integrate with software that will help you come up with user-specific recommendations and offers and help automate it.

Frequently asked questions

Reach out and we’ll answer the questions you have on your mind. We’ll try to respond
within the next working day.

  • What is digital marketing and how can it help financial institutions?
    Digital marketing is an umbrella term that involves SEO, email marketing, social media optimization and polishing of the brand image of the financial institution so that customer reach is maximized. It fosters trust within existing customers and brings new customers to the institute naturally.
  • Why do financial services need digital marketing?
    Financial institutions face a lot of competition these days and cannot function if they have a small number of customers. So apart from building a functional infrastructure, they need marketing to attract customers.
  • Do you follow security policies like the NDA with your services?
    We are very professional in our service and follow all security procedures when working with our clients. Non-disclosure agreements are also part of this procedure, but you will have to state them clearly before beginning the project.
  • Why choose Blinkbee for digital marketing?
    We have years of experience in the field of digital marketing for banking sector. We can work in tight schedules and can come up with creative solutions to some of your tough marketing problems. We also assign a set number of employees specifically per project, so that your work remains continuous.
  • What do you charge for your services?
    We cannot tell you one upfront fee for our services, because it will depend on the scope of your project and the length of the time we work for you. The scope of the project will also decide the number of services you need to reach your desired results.

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