Digital Marketing for Logistics

Digital marketing for logistics and transportation ensures logistic companies engage with their best
prospects and increase sales volume by getting online visibility and connecting with a wired world.

Effective Digital Marketing Services For Logistics Industry

The online marketing strategies for logistics and transportation are capable of increasing website traffic, generating awareness among potential customers and driving highly qualified leads to the business.

  • Logistics companies are in a constant battle over how efficiently they can deliver the material that a customer orders. They face a lot of technical difficulties, competition and expectations from the customers. In recent years, customer expectations have just increased because they expect flexible deliveries that are assisted by software. In all this, the logistics company must spend a lot and thus they are left with few sources of income. The only solid way that they can sustain themselves is to provide better service and through marketing their service efficiently. It is here that digital marketing truly shows what it can do.
  • Digital marketing is one of the ways that a logistics sector can tackle multiple problems. It involves designing an attractive brand and targeting your audience in a smart manner. Digital marketing also helps your website perform better because it tries to utilise search engine algorithms and that is one of the primary requirements for it. Digital marketing services for logistic industry not only help customers gain trust in the logistics company but also gain new customers quickly and effectively. This will help you get enough profits that you can then use to increase your logistics company’s features and flexibility, thus creating a feedback loop of growth.

Digital Marketing Services We Provide for Logistics Services

Following are some of the digital marketing services we provide you. You can easily see that they span a lot of areas and are complicated to handle alone. Because of our experience, we will be able to give you quickly and efficiently. We also work on a carefully planned marketing budget.

  • Web design

    Web design

  • Web design is the first thing we improve in the logistics business we pair up with. This is because a good web design attracts a lot of new customers and makes the existing customers happy with it. This involves a lot of things, from redesigning the user experience layer if necessary and updating the website with new technologies. This is done by the in-house UX designers and web developers in Blinkbee. We also make it mobile device compatible, as most people use internet services through their phones these days and this becomes very important for business. We also update the security of the website.
  • Search engine optimization (SEO)

    Search engine optimization (SEO)

  • SEO stands for search engine optimization and is one of the most important services in digital marketing for logistic companies. We will make sure your website is the one that comes up at the beginning of the search results when your customers search for services that you provide. This involves setting up a lot of backlinks to your logistics website and using the appropriate keywords. A big step in search engine optimization involves competitor research, so we will also tell you what you should do to beat the competition. Search engine algorithms are very dynamic and SEO is a difficult thing to perfect, but as we have years of experience, we will help you achieve your goals through our expertise.
  • Email marketing

    Email marketing

  • Email marketing is one of the cheapest tactics in digital marketing that has the potential to boost your logistics business with a large profit margin. It involves making potential customers subscribe to your email service and then sending them personalized emails. These personalized messages can be automated to send them festive offers and special discounts on products they actually want and then persuade them to buy more from your service. Customer loyalty, interest and trust is captured quite well by this method. Email marketing is highly beneficial if your customers are other businesses, as they like talking to their partners on email. It is also fairly well-received by end-users.
  • Content marketing

    Content marketing

  • Content marketing involves creating interesting content that is relevant to your business and posting it regularly on your website. Text is paired up with image and video content for this process. Some web design practices are also followed. Content marketing increases organic visitors to your business, and also helps search engine optimization. Content is said to be the king of digital marketing as it has the highest potential of gaining new customers in an almost guaranteed manner. However, presenting your content in a wrong manner can incur penalties from search engines and may cause you to lose your SERP ranking. We will with our expertise prevent that from happening.
  • Social media marketing

    Social media marketing

  • When end users are concerned, social media marketing is better than any other tactic as most end-users use social media. We collaborate with already famous people to sponsor your content, promote your products or services using these social media and come up with unique taglines and content that can quickly go viral on these sites. Measuring the impact of Social media marketing is difficult because it affects your company indirectly, but without it, you will be missing out on a lot of internet traffic. We will help you optimise strategies correctly because of our expertise.

Frequently asked questions

Reach out and we’ll answer the questions you have on your mind. We’ll try to respond
within the next working day.

  • What is digital marketing and how can it help the logistics sector?
    Digital marketing is an umbrella term encompassing SEO, content marketing, email marketing, Advertising, and much more. It can help logistics companies get more customers, and increase trust in existing customers. It also has additional advantages of keeping your site professional.
  • How long will the results take to arrive?
    The results of SEO will take a little time to show themselves. This is due to the time taken by search engines to index your website. We know that the logistics sector is extremely time-sensitive and we will compensate for the time lost.
  • Why choose Blinkbee for digital marketing services?
    We are one of the premier agencies that provide digital marketing for logistic companies. We have experience with both large scale and small scale logistics companies.
  • What is the price of your services?
    We cannot tell you an upfront price as it depends on the scope of your project. Give us the requirements and we will tell you our plan to improve your business and a price range on it.

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