Our Digital Marketing Services for Travel and Tourism
Following are some services we provide as an expert tourism marketing agency. They work together and more often than not meet the expectations of both the traveller and the travel agency.
Mobile marketing
- The whole travel industry has gone mobile in recent years because of the increase in processing power and speed of mobile devices, and of course the easy portability and accessibility of such devices. Travellers these days book their tickets, sort through their travel plans and explore new places on their phones. Digital marketing helps you build mobile infrastructure around which you can gather more customers. This includes integrating new technologies in your service and updating your website with a more attractive and responsive user experience. We have in-house UX and UI designers who will help you with that.
Search engine optimization
- Search engine optimization or SEO is the process of increasing your website ranking on various search engines on the internet. It involves researching the right keywords for the services you provide and incorporating them on your website. It also involves adding images and videos to your content and forming a page hierarchy in your website. A lot of hyperlinks of pages in your website are also put on other websites that have similar content on them. This is called backlinking and is a vital part of travel agency advertising. All these techniques utilise search engine algorithms and help it index your website and its content quite high on its search results. SEO is a very dynamic process but is an important part of digital marketing.
Social media marketing
- Managing your reputation through social media is a big part of the travel and tourism industry. Social media marketing involves promoting your brand image through various social media sites, collaborating with already famous influencers and responding to reviews of travellers that use your service. It also involves responding to negative comments that some travellers will make without reason. Constructive criticisms are not removed by tourism digital marketing agencies. We increase your customers both organically and through paid campaigns.
Content marketing
- Content marketing in the tourism industry involves a near-continuous generation and display of accurate and attractive tourism-related content. Video, animation and images are used heavily in content marketing to attract customers to your website. Content marketing also allows more keywords to be incorporated into the website and lets the travellers explore the sector more. A search function is conveniently used wherever necessary so that travellers can tickle their curiosity as much as they want to. Content marketing is however paired up with SEO to improve your business growth.
Personalized reach
- It is no longer enough to wait for customers in the travel and tourism industry. You will have to reach out to potential customers through the use of user data. This can be done through opt-in email marketing, and through the use of services like broadcast messages in various messaging services. You will have to create a good name for yourself before you enter this stage but if you strategize well, you can gain a lot of new customers through this method relatively cheaply compared to the techniques discussed above.
